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Formulate a Plan for Success.



The pharmaceutical/healthcare  industry is dynamic, demanding and changing every day. Through our work with Reed Exhibitions, we’re on top of the curve of this dynamic industry and understand the forces that drive it.
 We’ve worked in the pharma/medical arena helping clients to:

    Brand Repositioning Packages: We’ll do a complete strategic analysis of your brand and/or sub-brands and refine its positioning to be particularly appropriate to today’s healthcare/pharma  business environment. Package includes strategic analysis, Brandloft’s proprietary Brand Buzzword process, and creative development.

    Qualitative/Quantitative Research: We'll deliver the research to help you better understand your brand, your differentiation and your relevance in the marketplace, with in-depth qualitative interviews and tailored, quantitative online surveys.

    On-Line Marketing Package: We’ll take your brand(s) and make it work on-line with innovative  programs including impactful web advertising, SEO, keyword programs, web video, landing pages, and social networking applications.

    Customized Packages: Whatever your marketing needs might be, we have the experience to pull together the talent, the brainpower and the creative resources to make it work for you at a price you can afford.


    Reposition, rebrand and promote INTERPHEX, the leading pharmaceutical manufacturing industry event, into a truly global brand
  • Create the brand positioning and identity for Reed-Elsevier’s Reed Medical Education family of conferences and its initial program, the World Oncology Congress, a CME program/conference for the world’s leading oncologists.
  • Introduce the INTERPHEX sub-brand, PharmaMedDevice – acknowledging and supporting the convergence of pharma, medical devices and biologics.
Now, with the introduction of our Brandcarte suite of services, we can help you succeed in this dynamic, vital marketplace at a price that you can afford, with dedicated, experienced professionals who can be your outsourced team.

To learn more about how we repositioned INTERPHEX and related pharma/medical events, click below: Building a 29-year-old domestic event into a global brand.

For more information, please contact Brandloft partners Mark Baxter, Roger Chiocchi or Ed Libonati at 203-857-4141.


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