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Publish, don’t Perish.



How to Raise Your Kids Who Won’t Hate You by Alan Thicke,  Michael Jackson Conspiracy by renowned TV journalist , Aphrodite Jones,  If I Knew Then...  by former Long Island Lolita, Amy Fisher, and No Momma’s Boy by Dominic Carter, the most influential political reporter in New York City. All books which Brandloft helped propel into the marketplace.


Book Introduction Package: You give us a book and a budget and we’ll develop a complete introductory program including strategic thinking, ads, banners, collateral, a book website, SEO, and social networking platforms.

Qualitative/Quantitative Research: We'll deliver the research to help you better understand your brand, your differentiation and your relevance in the marketplace, with in-depth qualitative interviews and tailored, quantitative online surveys.

Ads a la carte: If you just need to outsource individual ads – or a series of ads – due to internal staffing and/or budget issues, we can manage the campaign for you at a price that you can afford.

On-Line Marketing Package: We’ll take your book or entertainment property and make it work on-line with innovative  programs including impactful web advertising, SEO, keyword programs, web video, landing pages, and social networking applications.

Customized Packages: Whatever your marketing needs might be, we have the experience to pull together the talent, the brainpower and the creative resources to make it work for you at a price you can afford.


From our more than four years of work for  iUniverse, one of the leading companies in the emerging self publishing industry, and our help repositioning and rebranding Book Expo America, the North American publishing industry’s leading trade show we understand publishing inside and out. Not to mention one of our partners, Roger Chiocchi, is published himself (Mean Spirits – which rose to the number-one selling ghost story on during Halloween 2002, the year of its introduction.)

We understand that each time a publisher releases a book, it’s a new product introduction.

More importantly, we understand the economic pressure all publishers are under right now – which, of course, makes it more critical that your limited marketing budgets are deployed as effectively and efficiently as possible.

With our portfolio of Brandcarte services, you can effectively “outsource” your book introductions to us. We know the industry, we’ve done it many times before, and we are here to deliver on your goals – at a price that you can afford, with results that will make you proud.

To learn more about our work with iUniverse, click here: Brandloft helps iUniverse give publishing a facelift.

For more information, please contact Brandloft partners Mark Baxter, Roger Chiocchi or Ed Libonati at 203-857-4141.


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