Case Studies | Fairfield County Bank
Discovering the Brand Identity that Helped Two Banks Bond.
When Ridgefield Bank merged with Fairfield County Bank in 2004, it created a $1 billion regional financial company, but the banks choose to keep their individual names in their respective markets. That created the need to communicate that the two banks were each part of one overall entity. And for that, management turned to Brandloft to understand the underlying equities the two brands shared and formulate a campaign to bond them together.
Brandloft performed a thorough strategic analysis of the situation, interviewing key stakeholders within and outside the bank, analyzing the marketplace, the target customers and the competition. Ultimately, Brandloft developed a positioning statement based upon the concepts of community, personalization and familiarity.
The new identity and marketing campaign recognizes that the combined entity is able to produce customized financial solutions across the spectrum for individuals and businesses.
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