Case Studies | iUniverse
Brandloft helps iUniverse give Publishing a Facelift.
The emergence of Print-On-Demand technology – as well as the growth of online booksellers – enabled the birth of today’s self-publishing industry. iUniverse was at the forefront of this market’s development. Yet, there were many misconceptions about this new industry.
iUniverse turned to Brandloft to help burnish its brand and explain this new world of self-publishing. Brandloft began by conducting a thorough strategic analysis of the marketplace and iUniverse’s role within it, developing a positioning statement for the brand. Then, along with key members of the iUniverse team, we conducted one of our proprietary Brand Buzzword sessions, where we distilled the positioning statement down to one single word.
The Brand Buzzword for iUniverse was “Propel.” With iUniverse, aspiring authors do not have to wait months and even years to have their manuscripts reviewed by agents and then publishers before they have a chance of getting to market. With iUniverse, an author’s book is on the market within 90 days. In effect, iUniverse “propels” authors into the marketplace.
More Case Studies