BRANDLOFT NAMED FINALIST FOR BEST MAGAZINE ADVERTISING
NEW YORK – Brandloft’s national print campaign work for SES AMERICOM, a leading satellite services company, has been named a finalist for Best Magazine Advertising Campaign in the annual American Business Awards, hosted in New York City. Hailed as the business world’s Oscars, the American Business Awards are dubbed “Stevies” for the Greek word “crowned” and recognize great performances in the workplace. The new campaign launches and builds recognition for SES AMERICOM’s IPTV service to local telcos.
FAIRFIELD COUNTY BANK TAGS BRANDLOFT
TO CREATE, LAUNCH NEW IDENTITY TO UNIFY OPERATIONS
RIDGEFIELD, CT – A new brand identity and marketing initiative has been created by Brandloft for the $1 billion Fairfield County Bank to unify its divisions and draw upon its roots in the communities it serves. The new identity is being introduced in a major marketing campaign integrating print advertising, TV/radio, direct mail, web and in-bank promotions. The logo marries a contemporary ‘gazebo’ graphic with a traditional typeface used for the Bank’s operating names. A new tagline accompanying the logo (Building your visions. Shaping our community.
) invites customers to realize their own personal vision, while emphasizing the deep commitment Fairfield County Bank has to its communities..
BRANDLOFT BREAKS THROUGH THE CLUTTER FOR HEAVY PUTTER
RIDGEFIELD, CT – The Heavy Putter has retained Brandloft to help it build awareness and trials among golfers nationwide against major established golf brands. The new golf putter, developed around the physics of club design, proves superior to all leading putters, but faces negative impressions that is weighs more than other putters. Brandloft’s creative and campaign will invite direct comparisons with golf’s heavyweights and communicate how the Heavy Putter’s unique technology changes the way you play the game of golf.
SIX SIGMA LEADER RETAINS BRANDLOFT FOR PRODUCT LAUNCH
SCOTTSDALE, AZ – Brandloft has been retained by ISSSP, the leading community and resource for Six Sigma professionals, to develop marketing strategy, creative, and development for a campaign to launch new ‘profiling’ products for Six Sigma professionals. Beginning with the launch of the new MBB Profiler this Spring, the suite of online professional development and benchmarking products will measure practitioners’ capabilities across key Six Sigma competencies.
BRANDLOFT TO GIVE LEADING
SELF-PUBLISHING COMPANY A NEW FACE
LINCOLN, NE – iUniverse, the country’s leading self-publishing company is working with Brandloft to help define this new, dynamic segment of the publishing industry. In creating the new branding campaign, Brandloft will conduct research on the marketplace and iUniverse’s role within it, develop new positioning, and develop new creative strategy in establishing iUniverse as the key player in this emerging market.
GLOBAL SATELLITE COMPANY ASKS BRANDLOFT
TO LEVERAGE POINT OF DIFFERENCE FOR IPTV SERVICE
PRINCETON, NJ – SES AMERICOM, a leading satellite services company, is working with Brandloft to brand a new satellite service delivering cable channels directly to telco customers over a single telephone line. Brandloft will turn the service into a distinct new brand, IP-PRIME, and create the integrated campaign to launch and promote it, via print, collateral, DM and online.
BRANDLOFT WORKING WITH SES AMERICOM
TO PACKAGE EXISTING OFFERINGS INTO NEW SERVICE
PRINCETON, NJ – An array of business-directed satellite services from SES AMERICOM are being built by Brandloft into a new, highly relevant brand as North America’s leading business satellite communications service. The services encompass network redundancy, disaster recovery, and real-time access to remote locations. Brandloft will develop the branding, creative strategy and launch campaign to target a unique, niche audience, integrating print, emails, online banners, surround sessions, dimensional mailings, and targeted splash pages.