Mark helps to conceive, plan, direct and budget
the integrated communications programs that support and help
achieve clients’ business plans
and marketing objectives. He has been instrumental in positioning
clients within their markets, creating innovative ways of
reaching their customers, and establishing an overall identity
and image that promotes their businesses. Prior to joining
The Brandloft, Baxter headed his own successful communications
consulting business for eight years. Clients included ABB,
ALSTOM, Sprint, Ryder, CBS and others. He previously held senior
communications posts at Asea Brown Boveri (ABB).